Hi, I'm Tony

I’m a recent graduate from San Jose State University, holding a B.S. in Business Administration with a focus on Marketing. My academic background has equipped me with a solid understanding of the field. During my studies, I gained hands-on experience through an internship on a mayoral campaign, followed by a role with the Mayor's Office after the successful election. These experiences allowed me to assist with social media initiatives, email marketing, and community engagement, reinforcing my passion for the field. I’m now seeking opportunities to launch my career in marketing, where I can contribute to creative projects and continue to grow professionally.

Resume & Certifications

Media Portfolio

During my internships, I honed my skills in event photography, capturing key moments at political events and public engagements. On the side, I’ve also pursued portrait photography, working with individuals to create personal and impactful images.

Photography

Video Content

Later in my internship with the Mayor's Office, I was tasked with creating video content for the mayor's social media pages. I focused on promoting city cleanup initiatives, showcasing the mayor's efforts, and encouraging community involvement.

Professional Portfolio

Social Media Posts

Instagram

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X/Twitter

Join us at Spirit of 77 on Dec 5th 🎄 for an evening of food, drinks, and great company with AMA PDX, PRSA, pdxMindShare & Indie Agency News. Thanks to Gravitate Design for sponsoring! Tickets: $10 members / $15 non-members. 🔗 bit.ly/3CttOBc

Facebook

As AI-generated content continues to take up more space in search results, it is crucial to optimize your SEO strategy. Learn strategies from Duane Forrester's talk at hashtag#EngagePDX to stand out in the age of generative AI in this AI-powered podcast recap. 🔗 buff.ly/3At9VcQhashtag#SEO hashtag#AI hashtag#DigitalMarketing hashtag#SearchMarketing

LinkedIn

Looking for top-tier marketing talent? For over a decade, SEMpdx has cultivated a network of professionals who excel across various disciplines. Share your job openings with our community of skilled marketers and find the perfect fit for your team today!#JobBoard #MarketingTalent #DigitalMarketing

Course Projects

Stukent Social Media Simulator

In this project, I served as the Social Media Manager for Buhi Supply Co., an e-commerce and retail bag supplier, through the Mimic Social simulation. Over 12 weeks, I crafted and managed 7 to 12 social media posts per week across multiple platforms, strategically allocating a $5,000 weekly advertising budget. My responsibilities included analyzing content performance, optimizing posting strategies, and selecting the most effective channels to boost brand visibility. The project culminated in a comprehensive social media plan and a set of actionable recommendations to enhance Buhi's online presence and drive website traffic.

Product Segment Research

In this project, my team and I conducted an in-depth analysis of the transportation and safety service segment around San Jose State University, focusing on the university's existing escort services. Through our research, including surveys and interviews, we identified key gaps in service usage and student awareness, uncovering significant safety concerns in downtown nightlife and a strong demand for improved safety services among students.To address these issues, we developed and proposed an alternative service, "Safety Buddy," designed to fill the gaps. The marketing plan emphasized convenience, quick service, and accessibility through a dedicated app. The project highlighted the potential for increased safety to boost local economic activity and proposed strategic partnerships and marketing initiatives to engage the target audience.

CommUniverCity College Day Marketing Plan

This project focused on revitalizing CommUniverCity's College Day event to better engage underserved students and promote higher education. We enhanced their digital presence and marketing strategy to increase visibility and effectiveness. Additionally, we developed new resources and promotional materials to reach a broader audience. The project culminated in a strategic plan to boost awareness and support for College Day.